There has been a lot of hype over Long Island, New York blues-rockers NGHBRS in the last year. When they released the video to their single “Hold Up Girl,” it was being lauded by everyone for it's uniqueness and creativity. It was even compared to OK GO's videos by none other than the Wall Street Journal.
But the hype is well warranted. NGHBRS put out an outstanding debut album, Twenty One Rooms, back in July 2013. The band's sound is pure rock mixed with bluesy guitar riffs and a polished garage feel. Single “Hold Up Girl” is the epitome of this, sonically somewhere between 70s guitar rock and 90s alt-rock.
The video for “Hold Up Girl,” in it's most basic essence, is a look at someone's scrolling Instagram feed, stopping and playing some of the videos he comes across. Interesting bits include Kenny levitating above a bed, a Mentos and Coke shower, the Cinnamon Challenge, their bassist sipping margaritas, and plenty of videos of the band playing in various places. The video is perfectly timed, creative, and attention grabbing.
Over the last few months, NGHBRS has released two new songs that were not on Twenty One Rooms. “Small Talk” adds a slight punk element to their sound, giving it a sort of Cage the Elephant vibe. “Golden Age” is a fun tune, employing a slight reverb in the vocal within its hook-laden melody. Both songs bode well for what is to come from the band.
The band has been touring non-stop over the last year, getting to share the stage with the likes of Taking Back Sunday (who have documented that they were impressed with the band), O.A.R, Kevin Devine, Royal Blood, and more. They have showcased at both the CMJ Festival and South By Southwest, and recently headlined The Bowery Ballroom in New York City.
Watch out for NGHBRS as they continue working on and releasing new music. As their sound evolves, it will be exciting to see where they go from here.
By Elise Yablon