U.K. pop-rockers Swim Deep look like poster-boys for a 1990s grunge or brit-pop revival with their baggy clothes and long hair, but their sound begs to differ. The Birmingham, England quartet have been gaining popularity for their fuzzy, indie-pop songs, which the band continues to perfect.
Getting their start around 2011, success came fast. After working together at a supermarket, Austin Williams (vocals) and Tom Higgins (guitar) decided to start a band. Recruiting their friends Wolfgang J Harte to play bass and Zach Robinson (formerly of Cajole Cajole) to play drums, the band began to take shape, making a name for themselves locally. As the band's star was beginning to rise, Harte left, and the band found Cavan McCarthy to take his place. The band signed a record deal with Chess Club (an imprint of Sony Music) in 2012. After releasing two singles, “King City” and “Honey,” they released their debut album, Where the Heaven Are We, in August 2013.
Swim Deep blend pop music with a slight grunge edge and fuzzy, warm guitars. The result has a somewhat uplifting feel, particularly on songs like “She Changes the Weather” and “The Sea.” “Honey” is the band's most poppy single so far with it's catchy melody and fuzzed out edge. In fact, Williams says in his band's bio that “Honey” is what he hopes their music will be. “We just want to write good songs really. ‘Honey’ is a great example of how I want it to sound though. Really bright and sunny, feelgood, funky and just real cool.”
Although they have not played many shows in 2014 so far, the band recently played a few large summer festivals, including Isle of Wight in June. Last year, the band toured heavily around Where the Heaven Are We, and even opened for big name artists such as Two Door Cinema Club and The Cribs.
With their indie-pop sound and feel good music, Swim Deep have won over numerous fans in a relatively short amount of time. As their star continues to shine, it will be interesting to see where their sound takes them, particularly if they continue to make catchy songs in the direction of “Honey.”
By Elise Yablon