A$AD (pronounced A-sad) is an up and coming electronic music producer in Detroit. He produces a unique mix of electronic music which can be heard from his soundcloud page: https://soundcloud.com/asadsmusic
A$AD, whose real name is Anthony Sadlier, choose his name based on his real name. The A being the first letter of his first name and $AD consisting of the first three letters of his last name.
A$AD started his music career at a very young age. Growing up he played two instruments: the trumpet and the piano. He learned how to play the piano by ear. He also used to sing and was recognized for his good voice. However, at present, none of his music productions feature his pure vocals. This is something he plans to change in the future, and he plans to use his own voice more in future productions.
A$AD says that he was easily distracted while playing music and always had a strong interest in the meaning of music. One of his biggest inspirations growing up was Hip Hop. Specifically, he cites the hip-hop artist J. Dilla as one of his top inspirations.
A$AD says that he was also fascinated by watching EDM DJ’s at nightclubs and music festivals. They always seemed to be having a lot of fun moving the crowd and getting them to dance. It was for this reason that he looked into producing electronic music to play at nightclubs and events. Currently A$AD is producing a lot of new music and he has some big release dates that he plans to announce next year.
A$AD says that his latest mix: “Mondayz.3” is a mesh of original sounds and consists of some of his favorite music. The music all about love, and he wanted it to reveal his true style.
One of his favorite performances was also his largest. It was when he was asked to play a random pop up set in a cornfield of northern Michigan in the fall with local artist Al Neon. More recently he played at the Sikdope show at Club Fantasy and a festival called the Gobble Wobble.
A$AD isn’t currently signed with any labels. However, he does work with a production company called Black Sheep Collective, which throws major events in the metro Detroit area. He has also worked with Bounded Vision. A$AD is also developing plans for several upcoming summer music festivals. He also eventually plans to go on a major tour with his music partner Jay Vinchi. Additionally, A$AD is working on a new “$ad” merchandise line, set to be released sometime this winter.