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Advent Horizon, When Their Name Paints Their Sound

Advent Horizon, When Their Name Paints Their Sound

     “What’s in a name? That which we call a rose by any other word would smell as sweet;”  An infamous quote from William Shakespeare’s ‘Romeo & Juliet’.  How important is a name? What feeling does it give your senses?  A name of someone you know can jolt your memory - both good and bad.  A name can stay engraved in your mind or awake your curiosity.  In fact, my curiosity arose when I was introduced to the band, Advent Horizon.Advent, defined as the arrival of a notable person, thing or event. Put the two together:  The appearance of a horizon.  The name paints the image so much so that it actually reflects their sound.  A friend of mine played their tune “Humboldt”.  The video shows a beautiful sky from beneath the trees within a forest, all the while a hypnotic melody is played on the guitar.  Lead singer and guitarist, Rylee McDonald, begins to sing with a clean and ethereal voice leading into the build of the instrumentation.
    There is a Rush essence to the vocals, as the group is very influenced by the legendary band.  “Humboldt” has a soft, folky rock feel with a progressive touch.   Drummer, Mike Lofgreen  explains,   “One thing all of us really jive on is the hard rock / progressive rock sound.”  Which you can hear in their song “Midweek Maniac”. Lofgreen continues “ I would say we tend to write music that incorporates heavy instrumentals, some groove and clean vocals. It is driven primarily by big guitar and drum tones and generally has a lot of layers.”The guys have known one another for quite some time forming in 2006 in Salt Lake City, Utah.  McDonald and Lofgreen have known each other before their music days but the seeds were planted when they met guitarist/keys, Grant Matheson and bassist, Cason Wood.  Cason and Matheson were beat by the other two in a Battle Of The Band competition.   In their case, the losers were winners that day.
          The group worked together for a few years, building their friendship - creating a bond which is incredibly important for a music band.  In 2010 they released their first EP and that’s when they guys took their band more seriously.  Wood told New Sound the secret to their great musical vibe and lasting relationship, “The strong point of our band has always been the friendship we share.  And when you get the ball rolling, don’t ever forget the passion of the music.”In the music industry, bands that get signed to a label is few and far between.  However, the guys brought up their appreciation and concern toward the internet and how it affects musicians today.  “It really seems like a double edged sword to me.” Matheson expressed. Today artists do not have the ability to get the promotion and distribution they deserve.  But they do have Alpine Innovations and Dusty Roads Products sponsoring them.  At the same time, the internet allows a global reach through various social networks.  And because of that it has helped the guys get their music out there and building their ever  growing fan base.
    They released two singles and music videos for them this year.  A full length album is also in the works as the four talented musicians are currently recording and writing for it.  It will be their 3rd album.  A 2018 release.   Before the end of the year, Advent Horizon will be performing several more shows but their goal is to finish the album and spend the summer of ’18 performing at progressive rock festivals throughout the country.
    If you want to see these rockers play their socks off, you can check their pages: facebook.com/adventhorizonband, twitter.com/adventhorizon1, instagram.com/adventhorizon.
    Their music is also available on iTunes, Spotify, Google Play and adventhorizon.bandcamp.com.So the question is, can you actually see the appearance of a horizon when you listen to their music? Yes.  And you’d have to hear it for yourself to see exactly what it looks like!

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